Only the best — We know you come to The Color Center because you're seeking high quality, premium products and expert service. If you weren't as discriminating as you are, you could buy cheaper paint anywhere, and you wouldn't care about the results. We're glad you do care, and we appreciate your business.
What determines quality? — Benjamin Moore's combination of top quality ingredients in a balanced formula equates to durability, and durability equates to longevity. Quality means our paint undergoes extensive testing. Every Benjamin Moore® exterior paint is exposed to the elements for a period of anywhere from six months to fifteen years at the Benjamin Moore testing facility. This testing makes sure our products meet your highest quality standards. Benjamin Moore is one of the very few paint companies that maintains its own exterior testing facility so you can be assured you're buying the very best.
Quality means the right color. The Color Center offer thousands of colors and computerized color matching in our store. This sophisticated computer system can match the color in a piece of fabric, wallcovering, laminate, brick or stone, and mix it into virtually any of Benjamin Moore's® interior and exterior products.
A little lesson in paint: Paint thickness is measured in units called mils, and that thickness is the result of how a paint's ingredients behave during the drying process. Another indicator of quality is spread rate. It is paint mythology that higher solids are the only indicator of quality or that the weight of a gallon equals quality. Instead of believing erroneous consumer rating systems which base their evaluations on price or solids, study the information here, offered by the Paint Quality Institute (http://www.paintquality.com/index_quality.html).
The experts recommend us — Discriminating consumers, painters and specifiers rely on Benjamin Moore® products for superior painting and decorating experiences because Benjamin Moore has provided paints of highest quality and innovation since 1883.
Among the many who agree that Benjamin Moore is the best are the people at GardenWeb.com (click on this section's title to read the discussion on their site about "the best paint"). Jean Sherman Chatzky and Lou Manfredini, whose article inUSA-Weekend recommends Benjamin Moore®, also agree. And here's an article at thisoldhouse.com confirming our belief that your paint job can last 10 to 15 years if you properly prepare the surface and buy the best paint (Benjamin Moore, of course) you can afford now so you can enjoy the long-term savings you'll reap. Yes, using quality paint does pay off.
